Without KART

1. Select the geographic area you need to reach.

2. Figure out which stations serve your targeted area.

3. Contact all the individual radio and/or television stations to get rates.

4. Agree on schedules with each of the individual stations.

5. Write the script for your message, or spend time telling individual stations what you want to communicate to the public.

6. Wait for all of the stations to send you billing invoices.

7. Try to understand all the different kinds of invoices.

8. Write checks to each of the individual stations.

9. Expect multiple follow-up calls and e-mails from each of the individual stations.

With KART

1. Select the geographic area you need to reach.

2. Agree on the schedule.

3. Consult with KART to prepare your commercial if needed. This service is provided at no charge.

4. Get one invoice.

5. Write one check.

6. Receive follow-up service from one person.